Consumer Discretionary Sector 13F Holdings and Industry Flows
Consumer Discretionary ranked 7 of 13 sectors by reported 13F value in Q3 2026. All 13F investors reported $11.5B in Consumer Discretionary exposure, representing +4.4% of the indexed universe. Estimated quarter-over-quarter reported value changed by -$1.6B, with activity breadth of -17.7%. Department Stores is the strongest industry contributor inside the sector. These figures come from delayed quarter-end 13F disclosures, not real-time trade flow.
Reported value
$11.5B
+4.4% of sector universe
QoQ value change
-$1.6B
Estimated reported holdings change
Activity breadth
-17.7%
71 new, 328 increased
Filing status
5% filing progress
412 of 8,759 expected filers
Consumer Discretionary industry workbench
Switch between the visual composition view and the SEO-readable industry table for the same sector data.
Reported value share inside this sector for the latest all-investor 13F universe.
SEO-readable industry rows connected to the sector chart.
| Industry | Reported Value | QoQ Change | Activity Breadth | Investors | New | Increased | Reduced | Avg Alpha |
|---|---|---|---|---|---|---|---|---|
| Packaging & Containers | $271.5M | $1.9M | +60.0% | 16 | 3 | 9 | 2 | -7.3 |
| Department Stores | $27.4M | $2.1M | +33.3% | 2 | 1 | 1 | 1 | N/A |
| Auto - Recreational Vehicles | $949,234 | -$232,919 | +100.0% | 1 | 0 | 1 | 0 | N/A |
| Residential Construction | $361.4M | -$57.1M | -4.0% | 21 | 3 | 9 | 10 | -1.9 |
| Auto - Dealerships | $12.4M | -$23.0M | -14.3% | 6 | 1 | 2 | 3 | N/A |
| Furnishings, Fixtures & Appliances | $29.6M | -$80.2M | -42.9% | 5 | 0 | 2 | 3 | N/A |
| Apparel - Manufacturers | $82.2M | -$19.8M | -42.9% | 7 | 1 | 1 | 5 | N/A |
| Apparel - Footwear & Accessories | $172.0M | -$21.1M | -15.8% | 15 | 3 | 5 | 7 | N/A |
| Leisure | $269.1M | -$46.3M | -33.3% | 8 | 1 | 3 | 5 | N/A |
| Luxury Goods | $23.0M | -$20.9M | -50.0% | 5 | 1 | 1 | 3 | N/A |
| Personal Products & Services | $135.7M | -$26.6M | -100.0% | 3 | 0 | 0 | 3 | N/A |
| Travel Services | $276.5M | -$79.6M | -18.5% | 27 | 5 | 6 | 13 | N/A |
| Gambling, Resorts & Casinos | $34.0M | -$47.5M | -50.0% | 8 | 0 | 3 | 5 | N/A |
| Travel Lodging | $238.0M | -$34.0M | -36.8% | 18 | 2 | 4 | 10 | -8.9 |
| Auto - Manufacturers | $1.5B | -$199.7M | -5.6% | 122 | 11 | 48 | 53 | -1.8 |
| Auto - Parts | $143.9M | -$127.8M | -36.8% | 16 | 0 | 6 | 9 | N/A |
| Apparel - Retail | $927.1M | -$212.2M | -19.2% | 44 | 2 | 19 | 24 | N/A |
| Specialty Retail | $5.5B | -$246.9M | -6.4% | 310 | 22 | 147 | 174 | -8.3 |
| Home Improvement | $754.9M | -$238.3M | -39.0% | 101 | 5 | 31 | 61 | -14.9 |
| Restaurants | $663.1M | -$169.3M | -38.0% | 84 | 10 | 30 | 67 | N/A |
Sector rank
7 of 13
By reported Q3 2026 13F value
Symbols covered
123
350 investors with exposure
Top industry
Department Stores
$27.4M reported value
The free page shows the all-investor baseline. Pro and Ultimate unlock the same sector through higher-quality investor groups.
| Investor group | Reported value | QoQ change | Net activity | Access |
|---|---|---|---|---|
All 13F Investors Broad institutional baseline across the available 13F universe. | $11.5B | -$1.6B | -172 | Free |
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Stocks driving Consumer Discretionary institutional activity
Use the chart for a quick read on the biggest drivers, then switch to the table for investor counts, new positions, reductions, ownership change, and smart-money scores.
Top stocks inside this sector by institutional accumulation score or net activity when score is unavailable.
Top stock-level 13F flow rows inside this sector, sorted by institutional accumulation score.
| Stock | Industry | Investors | New | Increased | Reduced | Net Activity | Ownership Change | Accumulation | Smart Money |
|---|---|---|---|---|---|---|---|---|---|
| AMZN Amazon.com, Inc. | Specialty Retail | 296 | 15 | 128 | 130 | 10 | 0.0% | 469 | 1876 |
| TSLA Tesla, Inc. | Auto - Manufacturers | 112 | 6 | 46 | 47 | -8 | 0.0% | 176 | 880 |
| HD The Home Depot, Inc. | Home Improvement | 81 | 4 | 21 | 46 | -37 | 0.0% | 114 | 114 |
| MCD McDonald's Corporation | Restaurants | 57 | 6 | 16 | 32 | -21 | 0.0% | 91 | 91 |
| TJX The TJX Companies, Inc. | Apparel - Retail | 33 | 1 | 15 | 15 | -2 | 0.0% | 51 | 51 |
| LOW Lowe's Companies, Inc. | Home Improvement | 26 | 1 | 9 | 15 | -10 | 0.0% | 38 | 114 |
| SBUX Starbucks Corporation | Restaurants | 25 | 1 | 7 | 16 | -12 | 0.0% | 35 | 35 |
| BKNG Booking Holdings Inc. | Travel Services | 16 | 3 | 5 | 6 | 2 | 0.0% | 30 | 30 |
| NKE NIKE, Inc. | Apparel - Footwear & Accessories | 11 | 2 | 5 | 4 | 2 | 0.0% | 22 | 22 |
| AZO AutoZone, Inc. | Specialty Retail | 12 | 1 | 2 | 9 | -8 | 0.0% | 17 | 17 |
| ORLY O'Reilly Automotive, Inc. | Specialty Retail | 14 | 0 | 3 | 11 | -11 | 0.0% | 17 | 17 |
| MAR Marriott International, Inc. | Travel Lodging | 12 | 1 | 2 | 7 | -5 | 0.0% | 17 | 17 |
13F filings are delayed regulatory disclosures. They show reported quarter-end long positions and may be submitted up to 45 days after quarter end.
Estimated QoQ change is based on reported aggregate values from the current and prior 13F quarter where available. It is not exact trade-date cash flow.
Activity breadth compares new and increased positions against reduced and closed positions. It helps separate broad participation from a narrow move.
Is this real-time Consumer Discretionary buying?
No. This page uses delayed 13F-implied holdings flow, not real-time institutional trading.
Why combine sector and industry analysis?
A sector move can be misleading without seeing the industries and stocks driving it. This page keeps the sector context and attached industries together.
What is locked behind Pro and Ultimate?
Paid tiers unlock better-investor cohorts, including tracked investors, outperforming 3-year investors, high-alpha investors, and five-star investors.
Compare related sector flows
Use the rest of the sector pages to see whether this move is isolated or part of a broader institutional rotation.
Want the better-investor version of Consumer Discretionary?
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